The Brush! campaign is an academic project that aims to get young children excited about brushing their teeth. Each piece in the campaign explains the importance and benefits of consistent cleaning and uses bright colors, simple illustrations, playful type, and friendly language to connect with a younger audience.
To make the Brush! capmpaign as effective as possible, the branding was developed in a way that would easily connect with younger children. Fonts are fun but still legible, colors are bright and eye-catching, and messaging is kept simple and straightforward. Simple illustrations accompany every message too, assisting children who aren't as advanced at reading.
Brush! aimed to place messaging in places where it would be most effective. Since many children ride the bus to and from school, this seemed like a good place to start. Bus seat backs were covered in bright, fun messaging that kids could look at and absorb before the school day began.
Since one of the campaign's biggest goals was to encourage kids to bursh after each meal, school lunch trays provided an effective avenue for brushing reminders.
Because brushing is important outside of school too, these agendas provide helpful reminders throughout the evening, as kids completed homework assignments.
To remind students to brush, mirror clings were designed; these eliminated the possibility of children forgetting to brush.
To reinforce the importance of brushing, this chalkboard banner was implemented, providing positive messaging about brushing in the setting where students spend most of thier time.
Posters were designed for hallway walls as well to provide quick reminders as students move from one class to the next.
To provide an incentive for children to brush, a tablet app was designed for kids to track their brushing after its completion.
A newly-formed company wanted a fun way to unveil their new branding and create hype for their annual sales meeting— this campaign is the result!
