Catalog

This catalog displays various giftable products for sale. Copy, technical specs, and photography are all combined in these layouts to promote the most sales possible. Several different spread styles were used throught the catalog, creating one cohesive look while providing moments of interest and exceptions to keep shoppers engaged and looking for more.

Catalog TOC

Select Spreads



This initial spread shows off the colorful range of new products in a hydration line that was being promoted by the company. The colorful Table of Contents ties into this photo, and the multicolor tabs help users easily find the sections and products they're looking for.

Table of Contents

This introductory spread opens a new section of the catalog with a lifestyle photo, demonstrating how the products that are featured in a given section can be combined for beautiful merchandising opportunities.

Intro Page

This grid spread maximizes space in the catalog and shows off an entire collection of products at once.

Grid Page

This combination spread uses a grid layout on one page and a full-page lifestyle photograph on the other to show all products in a collection at once while providing a closer look at a few select designs.

Grid Photo

This photography spread provides a break from the gridded pages and showcases a special group of products.The close-up photography shows off smaller details better, and the curated grouping provides a one-stop spread for customers looking for a given category of product.

Photo

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